By Milton Kirby | Atlanta, GA | June 3, 2025

Southwest Airlines is no longer letting two bags fly free.

As of May 28, the popular budget carrier has officially ended one of its most beloved customer perks. For decades, the airline’s “bags fly free” policy was a hallmark of its friendly, no-frills service. Now, that tradition has come to an end—bringing new costs and questions for travelers.

From Beloved Benefit to Baggage Fees

Southwest’s policy change comes as part of a broader set of reforms aimed at boosting profits and attracting new customer segments. Under the new rules, most passengers will now pay $35 for their first checked bag and $45 for the second. For a round-trip flight, that’s an extra $160 for those carrying two bags.

This hits particularly hard for vacationers—especially skiers. In the past, a ski bag and boot bag counted as one item. Now, travelers must pay for each checked item separately unless they qualify for a waiver through their loyalty status or fare class.

New Fare Structure, More Fees

Southwest has also introduced a new “Basic” fare, mimicking competitors. This lower-cost tier removes flexibility—no refunds, no changes. Passengers seeking flexibility must upgrade to the “Wanna Get Away Plus” fare, which adds $35 each way. A traveler who wants flexibility and two checked bags now faces up to $230 in added costs for a round-trip flight.

The airline defends the changes as part of a strategy to offer more choices. “We will do all this while remaining focused on what’s made us strong—our People and our authentic, friendly service,” said CEO Bob Jordan in a March press release.

Who Still Gets Bags for Free?

Not everyone will be charged for bags. A-List Preferred members and Business Select fare holders continue to receive two free checked bags. A-list members get one. Rapid Rewards credit cardholders can check one bag free of charge.

The Department of Transportation reported that in 2024, Southwest earned $83 million in baggage fees from customers with three or more bags—even without charging for the first two. With this change, fee revenue is expected to rise significantly.

Loyalty Program and Perks Also Shift

Southwest’s Rapid Rewards program is also evolving. The airline has started offering more points for higher fare classes and fewer points for lower tiers, such as Wanna Get Away. Points redemption will now vary depending on demand.

Other new features include:

• Assigned seating (a first for Southwest)
• Premium legroom options
• A growing list of international partnerships, including Icelandair and China Airlines
• A rollout of in-seat power, faster Wi-Fi, and new cabin interiors on the Boeing 737 MAX 8 fleet

 

A History of LUV

Founded in 1966, Southwest made its name flying between Dallas, San Antonio, and Houston. It offered no assigned seats, free checked bags, and famously lighthearted service. “LUV” became the airline’s stock symbol—and unofficial brand.

The change marks a major evolution from the company’s roots. While the airline says it’s “honored to have you join us on this transformational journey,” many longtime fans feel left behind.

“I remember the Love Machines and friendly flight crews,” said another frequent flyer. “Now it just feels like every other airline.”

Southwest says it remains focused on operational excellence. In 2025, it leads U.S. airlines in on-time performance and has avoided most cancellations.

Still, for everyday travelers used to packing without penalty, the new baggage fee era may take some getting used to.

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