
By Milton Kirby | Atlanta, GA | February 15, 2025
Kendrick Lamar’s Super Bowl LIX halftime performance on February 9, 2025, has become a focal point of national discussion, eliciting a spectrum of reactions from acclaim to controversy. Lamar engaged the audience with satire and symbolism, and the lyrics touched on political and hot-button issues.

Dr. Dre, Missy Elliott, Travis Scott, and Ludacris have performed at the Super Bowl, but Kendrick Lamar was the first solo rap artist to headline the Super Bowl, which was the most watched to-date with 127.7 million viewers. Lamar’s performance was both a personal milestone and a significant moment for hip-hop culture.
A Performance Rich in Symbolism and Star Power
The halftime show commenced with actor Samuel L. Jackson portraying Uncle Sam, delivering satirical commentary that set the stage for Lamar’s politically charged set. Lamar’s repertoire included tracks like “Bodies,” “Squabble Up,” “HUMBLE,” “DNA,” and “Euphoria.” R&B artist SZA joined him for renditions of “Luther” and “All the Stars.” A standout moment was tennis legend Serena Williams performing the Crip Walk during “Not Like Us”. Williams’ dance was a nod to her 2012 Olympic victory celebration, which had previously sparked controversy.
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Diverse Reactions and Political Undertones
The performance’s political undertones were evident, with Jackson’s Uncle Sam character symbolizing American societal and political systems. Lamar’s critique of national issues was highlighted during “HUMBLE,” where a depiction of the American flag split, symbolizing division. The show also referenced the unfulfilled promise of “40 acres and a mule” to formerly enslaved people, underscoring themes of systemic inequality.
Reactions to the halftime show were polarized. While many praised its artistry and bold messaging, conservative figures like Matt Gaetz and Lauren Boebert criticized it. Former wrestler Hulk Hogan expressed confusion over the performance, stating he “couldn’t understand a word that was being said.” Conversely, Kid Rock, known for opposing Diversity, Equity, and Inclusion initiatives, surprisingly commended Lamar’s unapologetic style during an appearance on “Real Time with Bill Maher.”
Feud with Drake Intensifies
The inclusion of “Not Like Us” intensified Lamar’s ongoing feud with Drake. Despite legal actions from Drake and his team, Lamar performed a censored version of the track, omitting contentious lyrics. Drake, in response, released “Gimme a Hug” from his album “$ome $exy $ongs 4 U,” signaling a desire to move past the rivalry.
NFL’s Reflections and Future Considerations
The NFL faced scrutiny over its selection of Lamar as the headliner, especially given the event’s New Orleans location. Critics argued that local rapper Lil Wayne would have been a more fitting choice. NFL insiders admitted to regretting the decision, acknowledging that Lil Wayne’s connection to the city might have resonated better with the audience.
A Decorated Career
Beyond the Super Bowl, Kendrick Lamar’s career is adorned with numerous accolades. He has received 22 Grammy Awards out of 57 nominations, making him one of the most awarded rappers in Grammy history. In 2018, he made history by winning the Pulitzer Prize for Music for his album “DAMN.,” becoming the first non-classical or jazz artist to receive the honor. Excluding the Grammy, Kendrick has been nominated for 421 music awards winning 182.
Looking Ahead
As Lamar continues his Grand National Tour with SZA, the impact of his Super Bowl appearance remains a topic of fervent discussion. At 37, Lamar shows no signs of slowing down, with his recent album “GNX” receiving critical acclaim and commercial success. His Super Bowl performance showcased his artistic prowess and solidified his position as a cultural icon unafraid to address complex societal issues through his music.
The tour will include a stop in Atlanta, GA, on Tuesday, April 29, 2025, as well as other cities before ending in June.