“Our Soul Is Not for Sale” – Big Bethel Rally Draws Atlanta Together

By Milton Kirby | Atlanta, GA | November 1, 2025 On a cool Friday morning inside Big Bethel AME Church, sunlight poured through stained glass where freedom once found its voice. From that pulpit — the same one that carried Dr. King’s thunder and John Lewis’s call for good trouble — came a new rallying cry: “The soul of Atlanta is not for sale.” Mayor Andre Dickens stood with nearly every living Black mayor in city history — Andrew Young, Shirley Franklin, Bill Campbell, Kasim Reed — and Valerie Jackson, wife of the late Mayor Maynard Jackson. Together they filled the sanctuary with memory, defiance, and faith.

A City That Won’t Bow

They came to answer a challenge from Washington — a Trump administration order threatening to choke off federal dollars from cities that keep diversity, equity, and inclusion (DEI) programs alive. Billions for housing, airport work, and BeltLine projects hang in the balance. But the crowd at Big Bethel didn’t come to talk fear. They came to talk faith. “We are gathered here to rekindle the spirit of our city — to remind one another that courage, unity, and truth still live within us,” said former councilman Jabari Simama, now helping to lead the new Soul of Atlanta Coalition. “Our mission today is clear: to bring people together, share knowledge, and demonstrate that when we act with purpose and faith, we can change the course of our community. We can push back against forces that seek to divide, distract, and destroy us.” “Atlanta was built by people who refused to dream small. We will never deny the values that have not only made this city great, but made it just.”

A Legacy Worth More Than Money

Atlanta has already paid a price for its convictions — forfeiting $37.5 million in airport funds this summer rather than gut its minority-contracting program. “Our soul is not for sale,” declared Elder Toni Belin Ingram of the AME Church, her voice rising over the applause.
Big Bethel AME Church
Big Bethel AME Church
Mayor Dickens called the fight what it is: another Goliath moment. “Goliath doesn’t stand a chance in Atlanta,” he said. “We’ve slayed bears. We’ve slayed lions. Been there. Done that. Got the notes. Got the t-shirt and some of the scars.” His office later said the city is still reviewing the legal path forward, but his tone in the church left little doubt: the mayor intends to stand firm.

Where the Story Began

Valerie Jackson
Valerie Jackson
It was Maynard Jackson — Atlanta’s first Black mayor — who planted the seed of economic fairness back in the 1970s. His Equal Business Opportunity program forced open the door for Black-owned firms to compete for city contracts. Washington noticed — and copied it. “This is where it all began,” said Ambassador Andrew Young, looking over the packed pews. “These ideas didn’t come from Washington to us. They came from us to Washington.” Valerie Jackson smiled softly at the mention of her husband’s name. “Maynard’s policies of inclusion became a model for the nation,” she said. “We will not allow the principles of fairness and justice to be rolled back.”

A Coalition of Courage

From Shirley Franklin to Kasim Reed, the lineup at Big Bethel looked like a living timeline of Atlanta’s Black leadership. Pastor Jonathan C. Augustine — or “Pastor Jay” — reminded everyone why they were there. “Your presence here says we know what’s happening,” he said. “An autocratic leader is targeting blue cities led by Black mayors. And yet here we stand.” The new Soul of Atlanta Coalition plans to spend the next year gathering stories, uplifting minority-owned businesses, and organizing pushback against attacks on DEI and affirmative-action programs.

Standing in the Gap

Even as City Hall weighs its legal moves, Dickens said the work of serving people continues — especially with the federal shutdown straining families. “We’re spending time feeding the least, the last, the lost,” he said. The Atlanta Community Food Bank has launched a $5 million emergency plan to replace lost SNAP benefits, aiming to distribute six million pounds of food in four weeks through 700 local partners. “In tough times,” Dickens said, “we see the true spirit of Atlanta — compassion, connection, and courage.”

The Thread That Holds Us

From MARTA’s leadership recently reaffirming its commitment to disadvantaged businesses to the airport’s quiet determination to keep inclusion alive, the thread that runs through Atlanta is the same one Maynard Jackson spun fifty years ago: shared opportunity. “Diversity isn’t a program — it’s our way of life,” said Ambassador Young. “And it’s worked pretty well.” Related articles MARTA Job Fair Set for Nov. 6 – Offering Competitive Pay and Benefits WIC and SNAP Funds Halted: Shutdown Deepens Food Insecurity Crisis

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