By Milton Kirby | Atlanta, GA | April 21, 2025

On Thursday, April 17, 2025, Rev. Al Sharpton met with Target CEO Brian Cornell at the National Action Network (NAN) headquarters in Harlem to discuss the company’s recent rollback of its diversity, equity, and inclusion (DEI) initiatives. NAN’s National Board Chair, Dr. W. Franklyn Richardson, and Senior Adviser Carra Wallace attended the meeting

​Following the meeting, Sharpton described the discussion as “very constructive and candid,” as reported by the National Action Network and The Guardian. He stated, “I am going to inform our allies, including Rev. Dr. Jamal Bryant, of our discussion and my feelings, and we will go from there.” ​

Rev. Dr. Jamal Bryant, senior pastor at New Birth Missionary Baptist Church, Lithonia, GA, who initiated a 40-day boycott of Target during Lent through his campaign TargetFast.org, confirmed his attendance at the meeting. Sharpton emphasized their alignment, stating, “We must make it clear, on the record, that he and I are aligned, especially as those seeking to dismantle DEI will sow divisions to advance their cause.”

However, some local activists expressed concerns about the meeting. Nekima Levy Armstrong, a Minneapolis-based civil rights attorney and one of the initial organizers of the Target boycott, questioned Sharpton’s involvement. She told the Minnesota Star Tribune, “Sharpton had absolutely zero involvement in the Target boycott,” suggesting that Target’s outreach to Sharpton might be an attempt to “control the narrative.” ​

In January, Target announced significant changes to its DEI policies, including ending its three-year DEI goals, withdrawing from external DEI surveys, and concluding its Racial Equity Action and Change (REACH) program by 2025. The company also plans to shift from “supplier diversity” to a broader “supplier engagement” approach. ​

Sharpton has been vocal about corporate accountability regarding DEI commitments. In a statement, he remarked, “If an election determines your commitment to fairness, then fine—you have a right to withdraw from us. But we have a right to withdraw from you.” ​

As of now, Target has not indicated any changes to its DEI policies following the meeting. The National Action Network has not released additional details. Activists and consumers continue to monitor the situation, emphasizing the importance of sustained corporate commitment to diversity, equity, and inclusion.

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